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    Digitalisation must be the biggest misnomer of all times

    • Friday, Mar 20, 2020
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    [Reading time: 52 seconds]

    Digitalisation feels like such a misnomer.

    Because it seems that it’s about technology.

    But really, it’s about people.

    Imean, sure, technology is in there somewhere. But technology is meant to serve people, not the other way round. If people aren’t harnessing technology, it just kinda sits there.

    So moving an organisation towards digital technologies isn’t about installing software somewhere. It’s about people working together.

    This, of course, is also what DevOps is about.

    It’s about enabling coworkers to communicate and collaborate better.

    It’s about automating the tedious, repetitive stuff – so you have more time to work on the things that human ingenuity is really required for.

    Digitalisation is absolutely about people.

    And that, by the way, is what makes it so difficult (and so much fun, actually): it has an emotional component.

    You think you’re just installing Jenkins. But you’re changing the way people are working, thinking about things, interacting.

    Forget this at your peril.